Marketing Manager

Marketing · Aspen, Colorado
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level
Compensation $50,000.00

Aspen Center for Environmental Studies

Marketing Manager


Aspen Center for Environmental Studies seeks a Marketing Manager to oversee all aspects of its marketing and public relations. The position is responsible for integrated marketing strategies including social media, traditional advertising, digital marketing, and media initiatives. The Marketing Manager collaborates with program staff to develop, execute and improve all aspects of ACES’ communication to enhance engagement, maintain brand integrity and affinity and increase community and donor support.  


ACES works to contribute to a national agenda for increased environmental awareness.  Our programs reach over 140,000 individuals every year.  We teach daily in schools from Aspen to Rifle, provide kids camps, adult classes, guided hikes and field programs for all ages, with 70 partner organizations. ACES also works diligently to directly affect climate change education, awareness and action, as well as action on other current environmental issues. Leading communication on this is another critical element of the position. We also engage our community by hosting public lectures and events.  ACES collaborates with land trusts, public agencies, and other nonprofits to achieve our mission. 


Ideal candidates are creative with exceptional communication skills, a talent for the written word, eager to learn and collaborate with co-workers and other stakeholders, and driven to make an impact in the environmental education field.  They have demonstrated effectiveness in marketing and public relations, ideally with an environmental organization or nonprofit.  They are committed to continuing ACES’ brand identity and organizational authenticity. 


Primary Duties & Responsibilities 

  • Manage all marketing and public relations, maintaining brand identity and organizational authenticity.
  • Maintain ACES’ website, blog, and social media platforms.
  • Provide in-house graphic design services for diverse organizational needs.
  • Lead environmental action communication initiatives in collaboration with all departments

Marketing and Public Relations 

  • Manage all initiatives while maintaining brand identity and authenticity.
  • Design and produce organizational email marketing communications.
  • Manage paid advertising contracts, media sponsorships and trade agreements.
  • Organize media, press, guest services, and public relations initiatives.
  • Execute event marketing and support event production.
  • Support and develop impactful messaging and outreach that reflect ACES' mission and result in increased community engagement.
  • Create original educational content to support ACES' brand and mission, working with ghost writers and freelance designers.
  • Work with the Finance and Operations Director to establish an annual marketing budget and operate within the adopted budget.

Website, Blog, and Social Media Platforms and graphic design 

  • Maintain and enhance ACES’ website through the production of new content and support of existing content.
  • Manage and coordinate blog, including creating editorial calendar, writing and editing content and curating visuals.
  • Manage social media networks, including Facebook, Twitter, Instagram, and YouTube.
  • Encourage and monitor staff engagement under terms of organizational Social Media Policy.
  • Create and coordinate digital and printed educational and interpretive original content.
  • Design and produce marketing materials for development campaigns, special events, community programs, sustainable agriculture, naturalist programs, forest programs, and general awareness.

Environmental Action Communication

  • Support all sites, including Hallam Lake, Rock Bottom Ranch, and the Catto Center at Toklat.
  • Initiate and create communication through various multi-media avenues, including original content as well as curating content from other departments, consultants, and external partners.
  • Coordinate and curate all native photo and video assets.

Secondary Duties and Responsibilities

  • Support visitor experience at all sites.
  • Coordinate office supplies, staff photo boards.
  • Assist with ACES events.
  • Participate in database, website, and technology changes, upgrades and improvements.
  • Other duties as assigned to further the mission of ACES.

Qualifications 

  • Bachelor's degree or higher degree in relevant field, plus minimum three years relevant professional experience. Ideal candidates will have experience with an environmental organization or nonprofit.
  • While a pertinent college degree is preferred, individual reputation, knowledge and experience in marketing and public relations will be the key criteria.
  • Proficient in Adobe Creative Suite (Indesign, Photoshop, Illustrator, Lightroom), social media platforms (Facebook, Instagram, Twitter, YouTube, and Flickr), Google Apps, Mac OS, Microsoft Office. Experience in e-mail marketing software such as Constant Contact, as well as website editing software such as Wordpress is preferred but not necessary.
  • Excellent written and verbal communication skills, with experience and comfort in public speaking.  
  • Exceptional time-management skills to manage projects on a tight timeline with a high level of attention to detail, quality, and professionalism.
  • Facilitate effective input from colleagues and program Managers, delegate tasks, and contribute to organization-wide team-building and collaborative efforts and be an effective team player, while also carefully introducing, promoting and driving change.
  • Highly organized and have strong administrative skills, including experience with operating budgets and the related accountability.
  • Self-motivated, internally driven and able to problem-solve and make decisions that balance input from the senior management team with moving tasks forward efficiently.

Start Date 

July 1, 2022 or sooner.

Reporting Relationship 

This position reports to ACES' Finance and Operations Director.

Location

This is a full-time, year-round position based at Hallam Lake, Aspen, Colorado.

Benefits and Compensation

Salary begins at $50,000.  ACES’ benefit package includes a health insurance plan, dental insurance plan, matching retirement savings plan, health reimbursement account, flexible spending account, paid time off, a recreation benefit, and a discount on items in the ACES gift shops and on ACES classes.

Work Schedule 

Monday through Friday with occasional evening/weekend events throughout the season.

Application Submission 

Submit cover letter and resume to acesjob@aspennature.org. Deadline for receipt of a complete application is July 1, 2022. No phone calls please. 

Aspen Center for Environmental Studies (ACES) is an Equal Opportunity Employer. ACES does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non- disqualifying physical or mental disability, national origin, genetic information, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and organizational need. 

Thank You

Your application was submitted successfully.

  • Location
    Aspen, Colorado
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level
  • Compensation
    $50,000.00